Our Responsibility
We believe joyful experiences and responsible choices should go hand in hand. We are committed to continually improving how we design, source and deliver our products, always with care for our customers, our communities and the environment.
Our goal is simple: to help families create meaningful memories, while reducing unnecessary waste wherever we can.
Reducing Plastic
Like many parents and gift-givers, we were frustrated by the amount of single-use plastic toys and novelties often included in party bags and children’s gifts. This inspired us to build Craft & Crumb around more thoughtful, creative alternatives.
Our kits are designed to offer an experience — baking, creating, learning and spending time together — rather than disposable novelty items. While we cannot eliminate plastic entirely, we actively seek lower-impact options and regularly review how we can reduce unnecessary plastic across our products.
We focus on creating moments that last longer than the packaging they arrive in.
Packaging & Recycling
We carefully consider the materials we use in our packaging and aim to choose options that balance protection, practicality and environmental impact.
Our instruction leaflets are curbside recyclable. Our corrugated cardboard packaging is FSC certified and recyclable. Our Kraftpak boxes are recyclable. Our baking mix pouches are made from paper-based material and can be recycled at home as paper.
Where suitable non-plastic alternatives are available, we prioritise them. Some components supplied by third-party partners may still contain plastic, and we work to keep this to a minimum while continuing to explore improved options.
Sustainability is an ongoing journey for us, and we are committed to learning, improving and evolving our packaging choices over time.
Quality Ingredients
Our baking mixes are produced using ingredients sourced within the UK wherever possible. We aim to keep our recipes simple and family-friendly, with no unnecessary additives and no artificial preservatives in our mixes.
Our kits are portioned to help reduce food waste, with measurements provided to suit each activity. Where palm oil is used by our UK suppliers, it is RSPO certified and sourced from sustainable farming systems.
Big Picture Thinking
We believe small businesses can make a positive difference. Alongside serving our customers, we support local schools, charities and community initiatives whenever possible, and we continue to look for meaningful ways to give back.
We may not be perfect, but we are thoughtful, honest and committed to doing better as we grow.